Home > Latest News > Product Development > Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Wendy

5/2/2025 8:30:24 AM

Product Development

3 mins read

The Delicious Dessert Company’s Strawberry and Cream Eclairs are making a triumphant return to Tesco and Morrisons from June 23rd, just as the British summer time hits full swing and Wimbledon fever takes hold.

 

Bursting with strawberry crème pâtissière, layered with fresh cream, topped with strawberry fondant and finished with a delicate white chocolate drizzle, these limited-edition eclairs are the ultimate courtside companion or picnic showstopper.

 

And with research revealing that 42% of people crave desserts after religious fasting periods like Ramadan and Lent, their return couldn’t be better timed. As spring sunshine beckons people outside, 10% specifically choose cream cakes and eclairs for outdoor dining.

 

Claire Smith, Head of Insight at The Delicious Dessert Company commented: We love creating treats that feel special and bring a smile to people’s faces. Our Strawberry and Cream Eclairs are back just in time to enjoy the great British summer – whether you’re watching the tennis, heading to the park, or simply treating yourself.”

Other Articles You Might Like

Joanne

4/30/2025 3:25:02 PM

Cans creates crew of Animated Ambassadors
The New ‘Non-Sweet’ Drink Range launches New Creative Campaign
Beverages 4 min read

Joanne

11/5/2025 10:26:05 AM

DataLase joins Bergman & Beving Group to accelerate global growth
DataLase, a global leader in photonic printing solutions, has announced that Bergman & Beving AB has acquired a 90% shar...
News & Appointments 4 min read

Rachel

4/8/2025 11:23:16 AM

The secret to achieving 5-star ratings revealed
Reckitt Pro Solutions Unveils Quantum Warewashing Range to Secure Rave Reviews and Boost Occupancy in HoReCa Establishme...
Product Development 4 min read

Joanne

3/25/2025 3:02:48 PM

Surgere launches Agentic AI Assistant, enabling instant insight into Supply Chain Data
Surgere, the industry leader in creating supply chain visibility with 99.9% data accuracy, has launched its new agentic ...
News & Appointments 4 min read