Home > Latest News > Product Development > Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Sweet Reunion: Strawberry and Cream Eclairs return Just in Time for Wimbledon and Summer Picnics

Wendy

5/2/2025 8:30:24 AM

Product Development

3 mins read

The Delicious Dessert Company’s Strawberry and Cream Eclairs are making a triumphant return to Tesco and Morrisons from June 23rd, just as the British summer time hits full swing and Wimbledon fever takes hold.

 

Bursting with strawberry crème pâtissière, layered with fresh cream, topped with strawberry fondant and finished with a delicate white chocolate drizzle, these limited-edition eclairs are the ultimate courtside companion or picnic showstopper.

 

And with research revealing that 42% of people crave desserts after religious fasting periods like Ramadan and Lent, their return couldn’t be better timed. As spring sunshine beckons people outside, 10% specifically choose cream cakes and eclairs for outdoor dining.

 

Claire Smith, Head of Insight at The Delicious Dessert Company commented: We love creating treats that feel special and bring a smile to people’s faces. Our Strawberry and Cream Eclairs are back just in time to enjoy the great British summer – whether you’re watching the tennis, heading to the park, or simply treating yourself.”

Other Articles You Might Like

Joanne

11/28/2024 4:21:03 PM

Give the gift of InchDairnie Distillery's RyeLaw Scotch Whisky this Christmas
With Christmas right around the corner, we wanted to introduce you to the InchDairnie Disitllery and the Fife-based dist...
Beverages 2 min read

Rachel

2/3/2026 9:26:05 AM

GSN Expands Its Signature Meal Offer To Include A Firecracker Salmon and Sri Lankan Pork Curry
GSN’s Signature Meals are an indulgent, trailblazing extension of the business’s wider healthier living vision, whilst a...
Product Development 4 min read

Joanne

9/1/2025 12:30:50 PM

Solving Water Challenges with Integrated Expertise in Food & Beverage Production
In the food and beverage industry, water is indispensable — used throughout production for washing, processing, cooling,...

Joanne

3/12/2025 9:58:21 AM

Prebiotic Fibre Brand, Deeply announces Nationwide Launch in Holland & Barrett
Deeply, the pioneering prebiotic fibre brand, today announces its nationwide launch into Holland & Barrett, the UK’s lea...
Beverages 4 min read