STOLI proudly announces the launch of STOLI Halapeño Pepper, a bold new flavoured vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary. Rolling out globally, this fiery innovation speaks directly to today’s flavour-seeking drinkers and the bartenders who serve them.
STOLI Halapeño Pepper Vodka is the first Stoli to be produced and bottled in Louisiana, United States, at STOLI Group-owned Louisiana Spirits. Stoli helped popularise flavoured vodka in the 1960s, and the launch of STOLI Halapeño Pepper further solidifies the brand’s status as a pioneer in the vodka category.
Designed for consumers who want more from their spirits, STOLI Halapeño Pepper is not just another flavoured vodka - it’s a statement pour. STOLI Halapeño Pepper flavoured vodka brings a vibrant, yet accessible heat to the fast-growing spicy-drink scene. Its natural grain base and advanced filtration - from charcoal filtering to a final polish - deliver remarkable smoothness and quality. Inspired by the region’s rich food culture known for its bold flavours, generous hospitality, and signature hint of spice, the new product brings this spirit to every sip.
Marina Troyanovskaya, STOLI Group Chief Marketing Officer, said: “With demand for spicy cocktails rising, and brunch culture, STOLI Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary. This is about giving people permission to get playful with flavour, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts.”
As part of the launch support, STOLI is partnering with the leading American premix brand Mr & Mrs T on a series of promotional initiatives, value-added packs, and social storytelling centred around the STOLI Halapeño Bloody Mary, the brand’s signature serve. Staying true to STOLI’s legacy of crafting exceptional spirits, this newest addition brings a bold, mischievous edge to the portfolio.
STOLI Halapeño Pepper invites bartenders, retailers, and consumers to be creative, have fun, and turn up the flavour - from brunch to late-night cocktails to at-home entertaining.
STOLI Halapeño Pepper is available in 1L (US), 700ml (RoW), and 50ml formats.
Beginning January 2026, the STOLI Halapeño Pepper 1L + Mr & Mrs T Original Bloody Mary Mix 1L VAP will roll out across the US. Pricing information is available upon request from relevant state distributors.
