Serenova's Menopause Support Range Awarded MTick Certification

SCIENTIFICALLY-backed women’s health and wellness supplement brand, Serenova, has been awarded GenM’s menopause-friendly certification – the MTick – marking an exciting moment of recognition for the brand which celebrated its first anniversary this March.

The MTick is the universal symbol and certification for menopause-friendly products, awarded to products and ranges that meet strict criteria and can demonstrate alignment with GenM’s goal of empowering women to shop and search for menopause products with confidence. 

Serenova was launched on International Women’s Day in 2025, offering convenient drinkable supplements that support the complex wellness challenges women experience, especially those aged 40+. Its complete product suite has been independently assessed and awarded the prestigious MTick, based on each product’s scientifically backed health claims and commitment to supporting one or more of the 48 signs of menopause, including fatigue, sleep disturbance, cognitive performance, hydration and changes in skin texture.

This includes its Balance & Boost range, a sachet packed with 24 vitamins and minerals to support energy, wellbeing and more, as well as its Rest & Renew range, a magnesium-rich evening ritual to promote a restful sleep. Its targeted Hydration, Focus and Collagen sachets were also awarded the MTick, with 10 products in total receiving the certification.

Elle Sheppard, Global Head of Growth & Marketing at Serenova, said: “As a brand developed by women, for women, our mission has always been to help break down barriers surrounding menopause, and to support women’s wellbeing through midlife and beyond. That’s why we’re incredibly proud to announce that our products are MTick-certified and recognised by the GenM collective, an organisation that shares our commitment to driving greater awareness, understanding and support for women navigating this stage of life.”

“Although Serenova launched in 2025, the brand is backed by the heritage and expertise of Cambridge Nutritional Foods - a group of health and wellbeing brands with more than 40 years of experience in nutritional science, product development and consumer health innovation.

“Science-led formulation, quality and efficacy have long been the guiding principles behind the group’s approach to product development, and these same standards underpin the Serenova range today. 

“Every drinkable supplement is packed with a powerful blend of premium ingredients that we’re confident can help women to navigate through the changes associated with the menopause. MTick certification provides further independent recognition of this commitment, helping to give women greater confidence when choosing products designed to support them through what can often be a challenging period of life for so many.”

GenM is a collective of more than 150 purposeful and progressive brands and retailers committed to transforming the experience of menopause for millions of women. According to GenM, only 2% of women would describe themselves as thriving during their menopause transition, and only 5% of women feel confident during their menopause transition”. 

Elle added:

“Our own recent consumer research survey highlighted the significant impact menopause symptoms continue to have on women’s everyday lives, both personally and professionally. Nearly half (45%) of respondents said brain fog had the greatest impact on their performance at work, followed by hot flushes (36%), anxiety (31%), mood swings (23%) and low confidence (20%).

“The findings provide a powerful snapshot into the far-reaching effects that menopause can have on women’s careers, relationships, wellbeing and overall sense of self. At Serenova, we believe women deserve better support, better understanding and greater confidence in the products available to them. As an MTick-certified brand, we hope this recognition will help us reach even more women seeking trusted, supportive solutions during this important life stage”.

Heather Jackson, CEO and Co-Founder of GenM said: “As GenM continues to grow, we’re not only expanding awareness of menopause, but also improving how women can confidently identify solutions that improve their experience of menopause.

“The certification of Serenova is a strong example of this impact for menopausal women. Their range supports the often overlooked signs of menopause, from brain fog and disrupted sleep to shifts in energy, skin and hydration.

“By bringing products like Serenova into the GenM collective, we’re helping women search, source and shop for products that can help them manage their menopause journey with confidence.”

Serenova is a health and wellness supplement brand that simplifies women’s wellness, underpinned by the belief that for too long, midlife women have been searching for answers for the experiences and signs they face during the stages of menopause.

Backed by science, refined by real women, and trusted for results you can feel, Serenova makes midlife wellness effortless, honest and empowering.

Learn more online at: www.gen-m.com/our-partners/serenova/

Browse Serenova’s full product range of menopause support products online at: www.serenova.co.uk