Mutually beneficial collaborations make the world go round and nowhere is this truer than within food & drink, where significant time and energy is spent forging idyllic flavour marriages between sublime beverages and moreish snacks.
This June sees The Craft Gin Club’s growing community of inquisitive foodies reacquainted with Popcorn Kitchen, whose cool zingy Chocolate Mint has been identified as perfect soulmate for Granuaile Irish Gin which will headline in their June gin box.
If that wasn’t enough, the lingering velvety intensity of Popcorn Kitchen’s vegan-friendly Chocolate Brownie popcorn has also been selected as the consummate snacking companion for Craft Gin Club’s expertly curated rum box, which has chosen Graveney Spiced Rum with its distinct rich caramel and warm spice cues to be its resident rum this June.
‘Aligning with thoughtful fine food communities is certainly central to our growing success,’ concludes Popcorn Kitchen founder, Louise Monk; ‘discerning snacking purists who truly appreciate our ongoing commitment to never skimp or compromise in terms of best-in-class ingredients and involving flavours. As a passionate artisanal snack provider, we’ve long extolled popcorn’s virtues as a light yet involving snack that pairs seamlessly with a number of the nation’s favourite tipples; so to reconnect with such a trusted voice within top tier gins and rums is beyond brilliant.’
Such a mutual beneficial collaboration also appeals to Craft Gin Club according to Jim Brown.
‘We love working with Popcorn Kitchen because we recognise the quality that drives the brand and the background team who are passionate about delivering a great range of exciting flavours. We can't wait for tens of thousands of discerning spirit drinkers to get their hands on these two delicious products across our Gin and Rum of the Month subscriptions this June.’
