From the instantly recognisable, red-lidded meal replacement shakes that filled kitchen cupboards in the 90s and noughties to the delicious bars and snacks that supported countless weight-management journeys, it’s a brand that has been loved, trusted and
shared by wellness-savvy consumers for decades.
Now, the iconic brand is entering an exciting new era, with the launch of its functional nutrition range designed to empower people to achieve their wellness goals, beyond weight management alone.
Launching in Tesco stores nationwide from the week commencing 24th August, the new collection has been mindfully developed to support key areas of health, including protein intake, digestive health, hydration, muscle maintenance and healthy ageing.
The range is the ideal companion for people at every stage of their wellness journey, whether that’s building healthier habits, managing weight, navigating life alongside GLP-1s or maintaining an active lifestyle.
The collection includes Protein Plus Fibre powders in irresistible raspberry ripple and indulgent caramel cookie flavours, Daily Boost Fibre, Collagen Plus Creatine, Clear Collagen Protein, Creatine Hydration and Glucomannan Weight Management Capsules, with prices ranging from £8.99 to £12.99.
Supporting the launch is TV nutritionist, best-selling author and weight management expert, Dr Kate Llewellyn-Waters, best known for presenting health segments on BBC and as a resident nutritionist on Channel 5’s You Are What You Eat.
Dr Kate says: “Consumers today are increasingly focused on their overall health and wellbeing, with many looking for convenient ways to support their nutritional goals alongside busy lifestyles.
“Whether they’re seeking to increase their protein intake, prioritise fibre, stay hydrated or maintain an active lifestyle, people are looking for solutions that fit easily into everyday life.
“Having accessible nutritional options available can help them to build healthy habits that support their individual wellbeing goals.”
The new range has been developed to support people at every stage of their health journey, whether they’re focused on everyday nutrition, active lifestyles, traditional weight management or they’re using GLP-1 medications.
The launch comes as demand for GLP-1 medicines continues to rise. GLP-1 use has almost tripled over the past two years, with 6.3% of UK households now including at least one GLP-1 user.
A further 3.3 million people in the UK are considering weight loss medication, while the global GLP-1 market is projected to reach $190 billion by 2035.
Following the launch in Tesco, the new range will roll out in Asda, Morrisons, Sainsbury’s, Boots and Amazon from later this month.
