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KETTLE® Chips Give Consumers a Taste of Adventure with Exclusive Virgin Experiences On-Pack Promotion


4/30/2024 11:17:24 AM

Product Development

2 mins read

KETTLE® Chips, renowned for its commitment to delivering unique and adventurous flavours, is thrilled to announce an exhilarating partnership with Virgin Experiences for an exclusive on-pack promotion launching this week.


In line with KETTLE® Chips’ dedication to providing not only a snack but an experience, the partnership will offer consumers the chance to win Virgin Experience vouchers every hour and also include 20% off Virgin Experience purchases with every pack. KETTLE® Chips’ partnership will offer those who relish adventure and novelty a chance to savour a wide range of experiences from swimming with sharks and sunrise hot air balloon rides, to overnight spa stays and afternoon tea in the Shard.


The on-pack promotion will be available on sharing, single, and multipack bags of KETTLE® Chips in the following flavours; Lightly Salted, Sea Salt & Balsamic Vinegar of Modena, Mature Cheddar & Red Onion, Sea Salt & Crushed Black Peppercorns, and Sweet Chilli & Sour Cream- available across listings from mid-April.


A spokesperson at KETTLE® said, ‘Partnering with a like-minded premium brand like Virgin Experiences was a no-brainer for us here at KETTLE®. Our shared ethos of quality and adventure allows us to work together to offer our loyal customers a broad range of exciting experiences.’


KETTLE® Chips’ on-pack promotion will be supported by a wider marketing campaign that will include significant activity on social media, shopper marketing, and sampling.  

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