Home > Latest News > Product Development > Just Spices sees continued growth as it sets to "Spice Up" Tesco Supermarkets across the UK this Summer

Just Spices sees continued growth as it sets to "Spice Up" Tesco Supermarkets across the UK this Summer

Joanne

8/4/2024 7:08:40 AM

Product Development

3 mins read

       Just Spices expands distribution with 5 SKUs launching into 830+ Tesco supermarkets across UK

       New product launch: Classic Roast Potato Seasoning

       +90% growth in UK retail distribution points vs one year ago

 

After two successful years of strong sales via DTC channels and unlocking distribution in Waitrose, Sainsbury’s and Ocado, Just Spices has reached another milestone by launching five SKUs in over 830+ Tesco superstores across the UK. This expansion is a signal of how Just Spices is addressing an increasing appetite from consumers towards expanding their spice repertoire and seeking convenient meal inspirations.

 

The launch also includes the first-to-market listing for their new Classic Roast Potato seasoning flavour inspired by social trends. Roast Potatoes was ranked among “the top five most popular dishes” within seasonings.(1)

 

The following SKUs will be available in Tesco stores nationwide:

·       Avocado Topping (60g);

·       Chicken Seasoning (79g);

·       Vegetable Seasoning (75g);

·       Egg Topping (55g);

·       Classic Roast Potato Seasoning (60g);

 

These spice blends, all made with natural ingredients, will retail at £4 each, after an introductory clubcard offer of £2.50 each for 8 weeks only.

 

Speaking of the ongoing growth of the business in the UK, CEO of Just Spices, Verena Zander, said:

 

“We are thrilled that UK consumers love Just Spices so much. We are incredibly proud of what the business has achieved in the last two years, not only in terms of retailer presence, but also the community we have built around the brand. Launching into Tesco is yet another coup for us, as they are the ideal partner to bring our products to consumers right where they shop.”

 

Just Spices originally started as a DTC business and rapidly created phenomenal engagement with a community of 1.8 million fans on social media, more than any major spice brand, despite being new to the market. 

Since launching in the UK retail channels last year, Just Spices has proven successful in driving incrementality to the spice blends category, with up to 80% of Just Spices sales being attributed to incremental shoppers or spend.(2)

Introducing new, trend-inspired seasonings is one of the ways Just Spices is bringing innovation and excitement to the Herbs & Spices market and continuing its mission to elevate everyday at-home meals with just a pinch.

 

For further information, visit www.justspices.co.uk, justspices_uk on Instagram or JustSpicesUK on Facebook.

Other Articles You Might Like

Stuart

2/20/2024 2:39:44 PM

KAVKA VODKA — Vodka how it used to taste
Drawing on the long vodka making heritage of Poland, Kavka Vodka takes us back to a time in the 19th century when many d...
Product Development 3 min read

4/18/2024 10:04:21 AM

Pentair appoint Valve & Process Solutions Ltd as the UK’s only authorised Channel Partner for Südmo Spares & Components
Following collaborative discussions with leading supplier to the UK process industries, Valve & Process Solutions Ltd., ...
News & Appointments 0 min read

Gina

12/12/2023 10:05:57 AM

New UK-based brand, Toucan Water, announces mission to protect the Amazon Rainforest with every can sold
Newly launched UK-based canned water company, Toucan Water, is a product with a purpose as the company’s sustainable val...
Beverages 4 min read

Joanne

8/21/2024 9:09:13 AM

The Supply Chain Academy - Level 3 Supply Chain Practitioners Apprenticeship
If you are looking to take on a new staff member then why not give them the opportunity to go straight into our work-bas...
News & Appointments 2 min read