Home > Latest News > Product Development > Idahoan Perfect Mash Adds to UK Supermarket Portfolio

Idahoan Perfect Mash Adds to UK Supermarket Portfolio

Stuart

3/19/2024 2:32:17 PM

Product Development

3 mins read

Instant mash potato brand Idahoan Perfect Mash has announced new national supermarket stockists in the UK.

As of March 2024, supermarket chain Iceland will stock the 4-portion 109g pouches of Idahoan Buttery and Cheddar Cheese flavours. This is an exciting and entirely new listing for the brand, not formerly available at the grocery chain.

In addition to this, Morrisons has added to its shelves the new, 5-portion, 183g ‘family pack’ of Idahoan’s signature Buttery flavour, as well as the Bacon & Cheese in 109g. With these additions, Morrisons now carries the largest range of any supermarket retailer.

Further to these listings of Idahoan’s sachets, Spar now stocks the Idahoan Perfect Mash ‘Pots’, which can be made on the go for a warming single portion of mash. Available in both Bacon & Cheese and Bubble & Squeak flavours, these have already seen strong sales figures, with three of the Spar depots showing outstanding sales and a 140% increase in sales where a previous year comparison is available.

Deane Ingram, Idahoan's UK Country Manager, says: “We are thrilled to continue adding to our portfolio of national and regional stockists through our exclusive distribution partner Euro Food Brands. Idahoan Perfect Mash as a brand is going from strength to strength in the UK—the numbers speak for themselves. We are working hard to continue bringing this quality convenience product to more customers.”

With these latest updates, Idahoan Perfect Mash, made using pioneering dehydration technology, can now be found across the UK at Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Coop, Ocado, Amazon, Iceland, Spar, OneStop, and Farm Foods.

Other Articles You Might Like

Joanne

9/11/2024 3:18:58 PM

Scottish brand SHORE Unveils new flavour to celebrate selling over one million seaweed chip packs in the last year
SHORE The Scottish Seaweed Co. (SHORE) has launched its latest flavour of seaweed chips as it celebrates selling more th...
Product Development 4 min read

Joanne

2/24/2025 1:22:50 PM

Mapping the search for alternative proteins
Growing concern about the effects of climate change on food security is accelerating the search for new sources of alter...
Product Development 4 min read

Stuart

11/7/2023 2:39:31 PM

HARIBO & MAOAM reveals fantastic festive line-up of limited-edition sweet treats
This Christmas, HARIBO and MAOAM are extending their range to include a festive line up of limited-edition sweet treats ...
Product Development 2 min read

Kim

5/19/2025 9:50:59 AM

England Cricket Captain, Ben Stokes OBE, takes a stake in Spencer Matthews’ alcohol-free spirits brand, CleanCo
CleanCo, the world’s leading independent alcohol-free spirits brand1 today announces England Cricket Captain, Ben Stokes...
Beverages 4 min read