Rolling out at Tesco, Asda and Ocado this month, the range comprises three ready-to-cook products designed to give time-pressed cooks a head start on three favourite family midweek meals: spaghetti Bolognese, cottage pie and chilli con carne.
Easy Beef & Pork Bolognese, Easy Beef Cottage Pie and Easy Chicken Chilli Con Carne (£6 / 500g) bridge the gap between raw mince and ready meals. Each combines pre-prepared, seasoned meat and vegetables with just a couple of additional store cupboard ingredients needed to complete the dish, offering a convenient shortcut without losing the flexibility and experience of home cooking.
The launch represents a significant category extension for the Yorkshire-based brand, moving HECK! beyond its established line-up into meal-building solutions and creating another point of differentiation within the mince fixture.
It comes as HECK! looks to capitalise on continued demand for convenient home-cooking solutions. Mince remains a staple of the weekly shop, but deciding what to cook and finding the time and inspiration to prepare it can be a barrier for busy families.
HECK! co-founder Jamie Keeble says: “Mince is one of the most versatile and cost-effective proteins, but shoppers still need to decide what to make with it and then buy, prepare and measure everything else. With Easy Mince, we’re giving consumers a head start on meals they already know and love, helping remove the hassle from midweek cooking without sacrificing the experience of making dinner from scratch.”
The Easy Mince range:
Easy Chicken Chilli Con Carne Mince: A lighter twist on a traditional family favourite, combining lean chicken breast and thigh with red pepper, kidney beans, onion, seasoning and spices to provide a quick route to a wholesome chilli. 500g / £6 / Asda and Ocado.
Easy Beef & Pork Bolognese Mince: Takes the guesswork out of making one of Britain’s best-loved midweek dinners, combining seasoned beef and pork with lentils, tomato and herbs for a rich, authentic flavour. 500g / £6 / Tesco, Asda and Ocado.
Easy Beef Cottage Pie Mince: A short cut to a comfort food classic, combining lean British beef with peas, carrots, onion, tomato puree and seasoning, to create a rich, flavour-packed filling. 500g / £6 / Tesco.
All three products are high in protein and gluten-free, and use lean cuts of meat, reflecting HECK!’s established focus on straightforward protein-led products.
