The new six-pack SKU (340g, RRP £3.50) puts a lighter spin on the traditional Cumberland sausage, combining lean chicken with bold black pepper, fragrant sage and warming spices.
High in protein, gluten-free and naturally lower in fat than traditional pork sausages, the launch is designed to appeal to the growing number of shoppers looking for lighter, protein-rich alternatives without compromising on flavour.
HECK! co-founder Jamie Keeble said: “Cumberland is a UK household staple and one of Britain’s most popular sausage varieties, so it was an obvious choice for our latest chicken launch. We’ve kept all the peppery, herby character shoppers expect, while offering a lighter, high-protein alternative for easy everyday meals.”
The Cumberland Chicken Sausages join HECK!’s expanding chicken range, which includes sausages, burgers, seasoned mince and its innovative five-minute sausage rashers, made with no added nitrites.
