Home > Latest News > Product Development > HARIBO launches NEW Box of Happy treats to expand gifting range.

HARIBO launches NEW Box of Happy treats to expand gifting range.

Gina

9/4/2023 1:32:04 PM

Product Development

2 mins read

Sweet maker HARIBO has bolstered its gifting range with the launch of Box of Happy – it's the perfect little gift and tasty treat designed to share moments of happiness with loved ones, no matter the occasion.

Available in 120g packs, each box is packed with fun in the form of jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of juicy flavours including strawberry, pineapple, blackcurrant, and apple.

HARIBO Box of Happy has been designed to help celebrate everyday gifting moments throughout the year. Whether that's to say a little thank you, to share some love, or simply to brighten someone's day.

From just £2.00 (MRRP), HARIBO’s Box of Happy is available in high street retailers nationwide and coming soon to Sainsbury's.

HARBIO Marketing Manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of HARIBO and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”

Other Articles You Might Like

Joanne

12/4/2025 10:14:57 AM

ULMA Packaging expands Aftermarket team to strengthen UK customer support
Leading packaging machinery manufacturer ULMA Packaging UK is continuing to invest in its aftermarket operations, furthe...

Kim

1/8/2026 1:52:57 PM

Registration opens for Food, Drink & Hospitality Week 2026, with food and drink innovation at its core
Registration is now open for Food, Drink & Hospitality Week 2026, returning to Excel London from 30 March to 01 April.  

Joanne

2/17/2026 4:20:00 PM

Pringles’ new platform “Pass the Pringles” aimed to further brand growth of global snack icon
Pringles, one of the world’s most iconic snack brands, is launching a new mood-lifting European brand platform, “Pass th...
Product Development 4 min read

Joanne

8/24/2024 6:38:44 AM

Cablevey unveils innovative metal-detectable cable assemblies
Cablevey Conveyors, part of Automated Handling Solutions (AHS), the leading provider of automation solutions and special...
Materials Handling 2 min read