Home > Latest News > Product Development > HARIBO launches NEW Box of Happy treats to expand gifting range.

HARIBO launches NEW Box of Happy treats to expand gifting range.

Gina

9/4/2023 1:32:04 PM

Product Development

2 mins read

Sweet maker HARIBO has bolstered its gifting range with the launch of Box of Happy – it's the perfect little gift and tasty treat designed to share moments of happiness with loved ones, no matter the occasion.

Available in 120g packs, each box is packed with fun in the form of jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of juicy flavours including strawberry, pineapple, blackcurrant, and apple.

HARIBO Box of Happy has been designed to help celebrate everyday gifting moments throughout the year. Whether that's to say a little thank you, to share some love, or simply to brighten someone's day.

From just £2.00 (MRRP), HARIBO’s Box of Happy is available in high street retailers nationwide and coming soon to Sainsbury's.

HARBIO Marketing Manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of HARIBO and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”

Other Articles You Might Like

Rachel

1/20/2025 9:48:14 AM

Gnaw Takes A Stand For Reassuringly Chunky, Flat Easter Eggs
Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer. 
Product Development 3 min read

Joanne

1/19/2026 11:59:47 AM

Love at First Bite: Cutter & Squidge Unveils Its Valentine’s Collection
Who needs a card this Valentine’s Day when you can say it with cake? 
Product Development 4 min read

Gina

2/23/2024 10:23:14 AM

The Felix Project launches Restaurants Feed London campaign to help fight the city’s hunger crisis
The campaign calls on London restaurants to participate and add optional donations to customers’ bills to help those mos...

Joanne

4/30/2025 3:25:02 PM

Cans creates crew of Animated Ambassadors
The New ‘Non-Sweet’ Drink Range launches New Creative Campaign
Beverages 4 min read