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GM Marketing Official Brand Partners of MOTH

Kim

7/9/2024 12:00:31 PM

Product Development

4 mins read

Bringing Premium RTD Cocktails to Ireland

GM Marketing has been named the official distribution partner for MOTH, the UK’s fastest-growing premium ready-to-drink (RTD) cocktail brand1. This partnership marks a significant milestone as MOTH's range of bar-quality, bar-strength canned cocktails will broaden its distribution of the top four bestsellers to consumers across the island of Ireland. MOTH, renowned for its exquisite cocktails made from award-winning spirits, offers a variety of flavours that cater to every palate. Irish consumers will now get to enjoy MOTH’s fresh, sharp and confident Margarita, soulful, juicy, bittersweet Mojito, silky-sweet and swanky Piña Colada and the soft, bitter Espresso Martini, with every sip guaranteed to be a delightful experience.

 

The Rise of RTD Cocktails

The RTD market is currently worth over €65 million in ROI grocery channels, with single unit RTDs driving the overall category and sales value up by 20%2. This growth reflects a broader trend with over two-thirds of people agreeing that at-home socialising is a more affordable alternative to going out and two thirds of these hosting social gatherings such as ‘big nights in’ with friends and family3

 

With the support of GM, MOTH’s range of cocktails is perfectly poised to meet this Irish consumer demand and drive incremental growth to the category and retailers carrying MOTH. Offering bar-strength, bar-quality drinks that can be enjoyed without the need for a fancy setup. In the UK, MOTH holds an impressive 70% share of the super-premium RTD category, overtaking Pimms and White Claw, with a MOTH cocktail being sold every 10 seconds2. The brand's popularity is a testament to its commitment to quality and taste.

 

“We are thrilled to bring MOTH’s premium canned cocktails to the Irish market. Our team at GM is dedicated to ensuring that MOTH becomes a household name across Ireland. With our shared commitment to grow MOTH across the island or Ireland, we believe this partnership will be a great success” said Gerard McAdorey, Managing Director at GM Marketing

Ben Blake, Head of Marketing at MOTH, adds: “We are delighted to partner with GM Marketing to introduce MOTH’s delicious canned cocktails to the people of Ireland. Our cocktails are designed to be enjoyed anywhere, anytime, and we are confident that Irish consumers will love the convenience and quality of MOTH.”

 

Why MOTH?

MOTH’s cocktails are designed for any occasion for a Mix of Total Happiness (MOTH). Whether hosting at home, enjoying on the go, or giving as a gift, MOTH's single-serve cans offer the perfect solution. Each can is fully recyclable and packed with the best ingredients, ensuring a premium cocktail experience without the hassle of mixing. Fresh without the faff. Taste without the price.

With RTD sales expected to double in value in the next few years, driven by innovation and an over 11% growth in Ireland’s RTD category—well ahead of long alcoholic drinks at 3.1%4—MOTH is well-positioned to lead this exciting market transformation.

 

Explore the Range

MOTH’s Irish range includes:

Margarita: Fresh, sharp, and confident. Best enjoyed in a Martini glass with a salted rim.

Piña Colada: Silky-sweet and swanky, reminiscent of pink skies in Puerto Rico.

Mojito: Soulful and bittersweet, perfect for hot summer days.

Espresso Martini: Smooth and rich, a perfect blend of vodka, cold brew, and coffee liqueur.

 

 

About GM Marketing

Since 2000, GM Marketing has been more than just a distributor. We partner with like-minded brands to turn big ambitions into reality, leveraging our expertise, strategic hubs in Dublin, Belfast, and Rugby, and mastery of customs to build brands seamlessly across the UK, Ireland, and Europe, driving growth and success for brands like MOTH. 

For more information about MOTH, visit www.mothdrinks.com. To learn more about GM Marketing, visit www.gmmarketing.co.uk.

GM Marketing’s exciting partnership with MOTH brings premium RTD cocktails to consumers across Ireland. Cheers to great drinks and even better company!

 

1 479 BRAND in GB Groc Mults during Latest 52 weeks 24/02/24

2 Nielsen IQ Scantrack Data, 52 Weeks to 10 March 2024

3 Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources.
4 Mintel, A Year of Innovation in RTD, Wine & Spirits, 2024.

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