Fray Bentos Serves Festive Convenience with ‘Christmas Tinner’ launching in ASDA and Morrisons

Heritage pie brand Fray Bentos is bringing festivity and affordability to dinner tables this winter with the launch of its brand-new Festive Turkey Pie, offering a cost-saving alternative to the traditional Christmas dinner.

The Festive Turkey pie is available nationwide at Asda, Morrisons, B&M, Nisa and Home Bargains.

Packed with turkey and Cumberland sausage in a rich sage and thyme gravy, the Festive Turkey Pie delivers a complete Christmas dinner wrapped up in the brand’s signature 64-layer golden puff pastry. 

The launch comes as new research commissioned by Fray Bentos reveals that when asked specifically if they’d add pie to their festive dinner menu, more than half of Gen Z (56%) and Millennials (53%) said they would - compared to just 26% of Gen X, the poll of 2,000 people found.

The poll of 2000 also showed that 34% of Brits said they purchase more tinned food now compared to five years ago. Of those people, more than half (52%) said they're most motivated to buy more tinned goods due to convenience, closely followed by value (47%). 

The data highlights growing demand among younger consumers for affordable, convenient, and hearty mealtime solutions.

To mark the launch, the family favourite has teamed up with social media sensation Big John Fisher, aka The Boshfather, who is known for his viral food reviews to over 690,000 Instagram followers and recent appearances on BBC Newsnight and GQ.

John said: “I love the Fray Bentos Christmas pie. A lot of people don’t like cooking and spending the time - but you can whack this in the oven and it’s cooked in 30 minutes, and very nice. Bosh!”

As part of the festive campaign, Fray Bentos is also launching a limited-edition Christmas jumper available today (November 4) for £25 here.

The jumpers will be sold on a first-come, first-served basis, giving fans another way to show their love for the legendary pie-in-a-tin brand this festive season.

Jude Smart, Brand Manager at Fray Bentos, said: “Pie is proving a surprise festive hit among Gen Z and Millennials, with over half planning to serve it up this Christmas. Our new Festive Turkey pie will tickle their tastebuds offering a quick, tasty and hassle free meal that won’t break the bank.

"At its heart, Christmas is about comfort, tradition and hearty meals, and our new pie delivers all three. It captures the classic flavours of Christmas dinner in a way that’s simple, satisfying and unmistakably Fray Bentos.

"Wrapped up in 64 layers of golden puff pastry, it’s proper food with a seasonal twist, and it’s ready when you are. Fray Bentos pies have been a family favourite for generations, a guilty pleasure for some and a true British icon.”

The Fray Bentos Festive Turkey Pie joins the brand’s much-loved range, continuing its mission to serve up bold, comforting flavours with modern convenience at an affordable price.

With an MRRP of £2.99, it’s a convenient, ready-to-bake festive meal that’s cooked and ready to serve in just 30 minutes.