This month, Fearne & Rosie, the UK’s fastest-growing jam brand, is celebrating a new milestone for its duo of Strawberry Preserves, as it continues to drive distribution for its reduced sugar range. From 1st June, Tesco will take Fearne & Rosie’s classic Strawberry Preserve in over 1,000 stores nationwide.
The supermarket has also confirmed listings for one of the more recent additions to the brand’s expanding product portfolio; Strawberry Seedless Preserve, which launched to market in January and will be rolling out across over 500 main estate stores from 8th June.
Rachel Kettlewell, Founder of Fearne & Rosie says “We’re so incredibly grateful for the opportunity to take Fearne & Rosie to an even broader audience. We have a responsibility to provide healthier alternatives and I'm so proud that we can help play a small part in driving these changes. Our increased distribution not only shows appetite from the retailers for jams filled with more fruit and less sugar, but will help more consumers reduce their daily sugar intake. We believe this is the future of the category both commercially and morally”.
Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices and drastically reducing the amount of sugar in spreads. It’s now the fastest growing Jam brand in the UK +140% in sales and growth (Sweet Preserves & Spreads, Geography: IRI All Outlets CC, 52 w/e 25 Jan 2026).
Along with spreading goodness through its range of healthier jams, Fearne & Rosie is also proud to be B Corp certified, to be working with schools to provide food education resources and to be supporting charitable causes including its corporate partner Children in Need and FareShare.
Follow the journey on instagram: @fearne_and_rosie
