Built around the simple idea of “Melt Together”, Emmi Melts takes the effort out of entertaining, making it easy to turn everyday occasions into something worth lingering over. Whether it’s an impromptu dinner with friends, a relaxed weekend gathering or an easy midweek meal, the range offers a simple, delicious way to make hosting feel effortless.
The range comprises three easy-to-serve formats: Classic Fondue, Classic Raclette and Classic Swiss Cheese Dip. Each offers a different way to get people involved, from dipping and sharing a bubbling fondue, to melting raclette over favourite dishes or serving cheese dip alongside a grazing spread. All three contain no artificial colours, flavours or preservatives.
As consumers embrace more informal hosting and shared food occasions at home, there is a growing demand for food that creates an experience, rather than simply putting a meal on the table. This is where the sociable spirit of Alpine dining comes into its own. From traditional fondue and raclette to ski-lodge style menus and interactive shared dining, Alpine-inspired food is all about relaxed occasions and food that invites people to get involved. Emmi Melts brings that spirit into the home, making Alpine-style dining accessible beyond the traditional seasonal or special occasions.
Crucially, Emmi Melts is designed to be simple. With minimal preparation required, hosts can spend less time in the kitchen and more time around the table. The versatility of the range also means there is no need for a specific occasion, menu or recipe - just melt, share and enjoy together.
Sarah Meyer, Emmi Cheese Brand Accelerator Manager, said, “With our fondue expertise dating back to 1913, we know that melted cheese has a natural ability to bring people together. That’s the thinking behind Emmi Melts - making it incredibly simple to create those moments at home.
We know hosting can sometimes feel like a lot of work, but it doesn’t have to be. Emmi Melts is the ultimate hosting hack: minimal preparation, plenty of opportunity to get creative and, most importantly, something everyone can gather around and enjoy together.
With so many people eating separately, there’s never been a better time to make food more sociable. Fondue, raclette and cheese dip naturally invite people to get involved, share and linger around the table - and there’s something about melted cheese that makes any occasion feel a little more special.
For retailers, we see a clear opportunity to broaden the role of melting cheese beyond traditional festive occasions and make it relevant to more informal hosting moments throughout the year.”
The Emmi Melts range comprises Classic Fondue (400g, RRP £5.75), Classic Raclette (200g, RRP £4.70) and Classic Swiss Cheese Dip (150g, RRP £2.95), and is available at Tesco from 19th October.
