Home > Latest News > Product Development > COMMON Becomes the First Mushroom Drink (RTD) to Win a Great Taste Award.

COMMON Becomes the First Mushroom Drink (RTD) to Win a Great Taste Award.

Kim

8/14/2024 10:58:23 AM

Product Development

4 mins read

 

COMMON Drinks Wins Great Taste Award for Blackcurrant & Basil Flavoured Lion’s Mane Mushroom Drink!

 

COMMON Functional Drinks (“COMMON”), an innovative UK-based beverage company, is proud to win a Great Taste Award for their Lions Mane mushroom-based COMMON Nootropic Blackcurrant & Basil drink. The award is the first to be given to a mushroom-based functional drink. The amazing taste of the product is achieved with all natural flavours and with zero sugar, zero sweeteners, and zero flavour enhancers.

 

“A vibrant and colourful drink. Beautiful, rich, plummy garnet red with a very natural hue. Fragrant and powerful blackcurrant on the nose translates through to the palate. The flavour is both clever and well executed.”

 

 

Great Taste Award Judges

“We are delighted with this award especially as it has come soon after launching just a few months ago. We spent a long time in R&D – focused on creating a mushroom-based drinks range for better mental performance that tasted great and kept a clean label. Lion’s Mane and Chaga mushroom have very strong and distinctive flavours which we have paired innovatively with berry and botanical notes to create an innovative range bursting with flavour.”

 

Julian Liban (Founder of COMMON)

COMMON is backed by F&B industry heavyweights, including; James Watt (BrewDog co-founder), Neel Nagrecha (Rubicon Drinks family and Managing Director), Ryan Kohn (Proper Snacks co-founder), and Alex Carlton (Funkin' Cocktails and Strykk Drinks founder).

 

The backers all believe in COMMON's strategic vision and the booming functional drinks market as consumers increasingly turn towards health-focused beverages. The nootropic mushroom-based range is one of the first RTDs on the market specifically formulated towards mental performance whilst remaining caffeine-free.

 

COMMON stands out as its range of both CBD and nootropic (mushroom) products serve multiple consumer needs. The ranges uniquely cater for both brain focus and mindfulness - described as people wanting to Dial In as well as needing to Step Back, whilst juggling their busy lives.

 

“COMMON is leading the way with developing premium functional drinks - their new range has blended fantastic and sophisticated flavours in eye-catching bold cans. I have used their CBD products for a while and they truly work for me unlike other brands. The new mushroom range is extremely innovative and I already use it to replace morning coffees.”

 

Alex Carlton (Funkin’ Cocktails and Strykk Drinks Founder)

Julian Liban founded COMMON having developed a keen interest in natural medicines while studying Cellular & Molecular Medicine at Bristol University. "We are here to innovate and to bring to market drinks that are truly functional and health-focused," he explains. “We have spent a long time in drink development to guarantee the quality of our functional ingredients and have focused on our flavours to ensure we have a range of drinks that taste seriously good, as well as do good.”

 

COMMON’s New Range Launched in May 2024:

COMMON’s Nootropic range has an effective 500mg dose of Lion’s Mane mushroom in each can along with Chaga mushroom and a Vitamin B Complex. The range is bursting with berry flavours whilst remaining zero sugar and zero sweeteners - Raspberry & Ginger is sweet and fiery whereas Blackcurrant & Basil is succulent and aromatic. The range is also caffeine-free so perfect for those looking to avoid the coffee jitters.

COMMON’s CBD range champions CBD from cold-pressed hemp, the most natural and cleanest form of the ingredient, at a dosage of 20mg CBD per can. The drinks are fortified with a Vitamin B Complex and Vitamin C. The citrus flavours deliver a fresh and fruity taste, all with zero sugar and zero sweeteners, and natural flavours. Enjoy crisp and zesty Lime & Mint or vibrant and tangy Pink Grapefruit.

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