Joanne
5/15/2025 12:11:56 PM
4 mins read
Today, Tortuga Logistics, the specialist back-office distribution partner for drinks brands entering or scaling in the UK, announces a bold rebrand and the launch of its new client app - built to deliver faster clarity, control, and commercial power to brands. Tortuga currently supports over 40 independent brands, including Pimentae Margaritas, Renais Gin, Mijenta Tequila, Desi Daru Vodka, and Ojo de Dios Mezcal.
“With almost two-thirds (61%) of UK distillers saying they expected to reduce production due to a rise in spirits duty, nearly half (43%) said the duty rates would hit their staffing levels.” according to a survey by the UK Spirits Alliance. Tortuga offers a solution, providing much-needed additional back-office support by companies outsourcing to them.
Tortuga exists to solve a critical gap in the market: providing a streamlined, cost-effective route to market for independent and emerging drinks brands. With a full-service team handling order management, operations, and finance, alongside access to a large and growing customer base - including major grocery retailers like Waitrose, Ocado, Sainsbury's, Co-op, as well as specialist retailers and leading wholesalers - Tortuga gives brands the infrastructure they need to grow without compromise.
The new app enhances Tortuga's already comprehensive service with features including:
- Real-time inventory and order tracking
- Full control over pricing and profit margins
- Transparent monthly reporting and performance insights
- Fast, direct communication with the Tortuga team to send samples and process orders
"We're not just a logistics and distribution provider, we're an infrastructure partner for ambitious brands," said Ciaran McNicholas, CEO of Tortuga Logistics. "This rebrand and app reflect our mission to dismantle the traditional barriers to growth and provide a smarter, more agile alternative for brands entering or scaling in the UK drinks market."
Tortuga also offers access to duty-suspended warehousing, nationwide delivery, and cost-effective consolidated distribution - helping clients cut overheads while maintaining complete autonomy of their pricing.
The company's model directly addresses the key challenges drinks brands face in the UK today:
- Lack of traditional distributors open to emerging brands
- Portfolio conflicts among major distribution players
- Retailer and wholesaler preferences for fewer supplier relationships
- High fixed costs of building internal order, ops, and finance teams
With Tortuga, drinks brands can launch, scale, and grow - with full visibility, control and support, every step of the way.
