Joanne
4/4/2025 10:40:21 AM
4 mins read
Grupo MAS – a Spanish, family-owned business with more than 50 years of experience in the food distribution sector – has chosen Cimcorp, a pioneer in intralogistics solutions, as its trusted automation partner.
Facing challenges such as limited space, rising logistics costs and increasing demand for efficiency, Grupo MAS sought a solution that would optimize its logistics operations without compromising employee wellbeing. Cimcorp’s proven automation technology stood out as the perfect fit.
“With Cimcorp’s solution, we can prepare goods in 24 hours, giving us the flexibility and agility to deliver to our more than 200 stores,” explains Jose Manuel Martín Alba, Director, Logistics and Transport, at Grupo MAS. “The system will reduce manual handling, streamline operations and improve stock control, enabling our team to focus on higher-value tasks while enjoying a safer and more structured work environment.”
Cimcorp is implementing an order-picking system at the company’s distribution center in Guillena, Sevilla to automate its fresh fruit distribution, ensuring faster deliveries, improved employee support and a more sustainable supply chain. This strategic move reinforces Grupo MAS’ commitment to innovation, operational excellence and providing the freshest products to its customers.
Kari Miikkulainen, Director, Warehouse & Distribution Sales at Cimcorp Group, emphasizes how automation simplifies operations while improving employee wellbeing: “Our goal is to create automation solutions that not only boost productivity but also support employees in their daily work. By eliminating heavy manual handling and streamlining processes, Grupo MAS’ team can work more efficiently and with greater ease. This is a prime example of how automation enhances both business performance and workplace conditions.”
Sustainability at the core of the transformation
Sustainability is a key pillar of Grupo MAS’ business strategy, reaffirmed each year through a dedicated “Zero Waste” program, which drives the implementation of sustainable solutions across all operations to reduce environmental impact. By leveraging automation, the company will significantly reduce food waste and shrinkage, ensuring fresh fruit moves quickly through the supply chain and reaches customers in peak condition.
“This project aligns perfectly with our long-term goal of becoming a regional leader in distribution while upholding our commitment to sustainability,” confirms Martín Alba. “With Cimcorp’s technology, we can reduce our environmental impact by optimizing logistics, minimizing waste and supporting local farmers who supply fresh, seasonal produce to our stores.”
Enhancing customer experience with freshness and availability
Beyond operational benefits, the automation initiative directly enhances the customer experience. With a more efficient logistics network, Grupo MAS can ensure that fresh fruit is always available in stores before they open, with full product availability across all SKUs.
“Customers expect fresh products at all times, and this solution ensures we meet those expectations,” adds Martín Alba. “By accelerating order fulfillment and improving accuracy, we can deliver the right products at the right time – every time.”
Automation is more than just technology – it’s a smarter way to keep supply chains agile, efficient and customer-focused. Cimcorp’s robotic solutions and intelligent software ensure perishable goods move swiftly through distribution, reducing waste and maximizing freshness.
“With our solutions, retailers can optimize logistics, respond to demand fluctuations and improve product availability – all while cutting costs and reducing environmental impact,” continues Kari Miikkulainen. “It’s about efficiency with purpose: delivering fresh products to customers, every day.”
Futureproofing for growth and market shifts
As Grupo MAS prepares for its ambitious growth agenda for 2026-2028 and beyond, investing in automation is a crucial step toward scalability. Cimcorp’s solution will enable the logistics team to adapt seamlessly to increasing sales volumes and evolving market demands.
“Innovation is part of our DNA,” emphasizes Martín Alba. “Cimcorp’s solution marks the next phase of automation in our logistics strategy, ensuring we stay ahead of industry changes while maintaining exceptional service levels.”
Hannu Kailasvuo, Director, Business Development at Cimcorp Group, also highlights the importance of innovation in this partnership: “We are proud to support Grupo MAS in this transformation. Our automation technology is designed to simplify complexity, reduce costs and enhance operational efficiency. Innovation is in Cimcorp’s DNA, and this project is a testament to how forward-thinking companies like Grupo MAS are leveraging automation to drive long-term success. Together, we are shaping the future of fresh food distribution.”
With this partnership, Grupo MAS and Cimcorp are setting a benchmark in fresh food distribution – one that prioritizes efficiency, sustainability and customer satisfaction.
