Dog Cat & Mouse Wins National Marketing Launch for Dairy Free Ice Cream Co ‘Over the Moo’.

Over the Moo partners with Dog Cat & Mouse to ignite its 1st national marketing push.

Over the Moo, the award-winning disruptive dairy-free ice cream bites brand, has appointed independent creative agency Dog Cat & Mouse to shape and lead its first nationwide marketing campaign, which rolls out early 2026.

The appointment comes as Over the Moo prepares for a wave of major NEW nationwide retail listings and accelerates its ambition to bring high-quality, dairy-free ice cream to the masses. The forthcoming campaign will form the centrepiece of a broader brand-building programme spanning social, activations and trade marketing. 

Steve Stokes, Co-Founder & Planning Director at Dog Cat & Mouse, said:

“Working with ambitious underdog brands like Over the Moo is a dream, especially when bold, unconventional thinking sits at the very heart of their proposition. The range is genuinely unique; on the one hand tipping its hat to the iconic choc ice of yesteryear, whilst on the other showcasing plant-based thinking in a fun, sharing yet sustainable light. We’re excited for the opportunity to help Simon and his team build something bold, simple yet impossible to ignore.”

Simon Goodman, Founder, Over the Moo, said:

“As we expand into major retailers, this feels like just the right moment to ramp up how we show up creatively. Dog Cat & Mouse brings with it a proven track record of success, coupled with unrivalled expertise when it comes to supporting challenger brands step out from the shadows and we’re excited to partner with them as we build towards our first national campaign.”