Booth brings more than 20 years’ experience in the foodservice industry, spanning both wholesale and manufacturing.
Sailini Booth commented: “Europe Snacks has a talented team manufacturing own-label crisps, popcorn and snacks for grocery retailers and providing co-manufacturing services for brands. It is now extending its offer into foodservice and wholesalers”
“There’s a lot to build on and a great opportunity to develop further into customers across foodservice and wholesale”
“My priority is to bring our teams together behind a clear plan and shared vision for success. building customer relationships, developing sales opportunities and helping customers create ranges that work for their business. By strengthening customer engagement, developing new sales opportunities and helping customers grow their own-brand ranges, we can grow together while delivering the quality and service they expect”
A key focus for Booth will be building on the culture in the business, setting clear commercial priorities and aligning teams behind the channel’s growth plans. She sees the strongest opportunities in helping wholesalers, buying groups and end user operators develop own-label ranges that meet their customers’ needs.
She believes Europe Snacks’ combination of multiple UK manufacturing sites, broad production capabilities and the backing of a wider European group provides a strong foundation for growth.
Strong relationships are the foundation of growth,” said Booth. “We want to build on Europe Snacks’ reputation in own label within grocery retailers, making the most of our product range, manufacturing capabilities and the support of the wider group. This puts us in a strong position to meet customers’ needs and grow our business.
Europe Snacks manufactures own-label crisps, popcorn and snacks for grocery retailers and is now extending this offer to wholesalers, buying groups and foodservice operators. Available in 150g sharing bags, single-serve packs and bulk formats, the range helps customers launch or expand their own-brand offer.
Booth said: “Every foodservice buying group should consider both a standard own-label 150g ready salted crisp and a premium 150g hand-cooked ready salted option, giving hospitality customers a choice to suit different budgets and occasions.
“For national coffee chains and quick-service restaurant (QSR) operators, own label offers the opportunity to create snacks that fit their brand and customers. Mini bags of savoury cheese crackers, for example, offer an alternative to a slice of cake or a packet of crisps alongside a coffee, helping operators broaden their offer and drive incremental snack category sales.
“Our non-fried, extruded range includes cheese puffs, pickled onion claws, salt & vinegar sticks and bacon rashers, available in own label for the convenience, impulse and wholesale channels.”
Europe Snacks portfolio also includes lentil triangles, pea sticks and quinoa popped chips, offering more choice in ‘healthier for you’ snacking.
Alongside own label, a branded range supports customers looking for quality, value and strong margins.
