For all the ‘positive energy’ that currently resides around better-for-you drinks, it remains a disjointed, dysfunctional fixture with so many of the leading lights prioritizing one primary need, be that collagen support, energy or hydration. vybey saw the opportunity to bring 3 distinct yet inter-connected need states (energy, focus, collagen support and light hydration) within one daily drinking ritual, because it chimes perfectly with how growing numbers of time-poor consumers operate each and every day (work, training, recovery, social occasions and busy days).
Available in Mixed Berry and Lemon & Lime each multi-benefit drink offers 8g of collagen protein, 75mg of natural caffeine, Lion’s Mane & L-theanine, magnesium and beneficial electrolytes.
These UK manufactured multi-benefit drinks will appeal to anyone who wants more from their cleaner daily drinks YET seeks to avoid heavy shakes or sugar-loaded energy drinks. Whether working at a desk, swapping out an afternoon coffee, a precursor to a gym workout or even a better social occasion solution, Collagen + Energy is a multi-benefit pioneer.
The vision was always a light carbonated proposition as opposed to a foggy, heavy protein soda
As ever vybey places taste & convenience on an equal footing whilst prioritising consumers craving performance, focus skincare support and recovery.
As always, vybey seeks to bring something different to the mix, putting clean energy, calm focus, daily recovery and real hydration on an equal footing, enjoyable hydration yet so much more than an old-school linear energy drink.
