This is the Future of Beer ROLEY’S Super Natural Lager has arrived created using the world exclusive SmartBrew technology

ROLEY’S (www.drinksupernatural.com), the exciting and disruptive beer brand, has officially launched its Super Natural Lager, a 4.4% ABV category-defining beer that delivers award-winning flavour, and 35.8% fewer calories than other mainstream 4.4% lagers. It also contains 0.1g of sugar, 5g of carbs and naturally brewed B-Vitamins in every can.

Brewed using ROLEY’S proprietary SmartBrew process, the lager represents a world-first in brewing innovation. Developed over more than a decade in partnership with Sheffield Hallam University, the process allows ROLEY’S to ferment beer over ten times faster than traditional methods, significantly improving efficiency and sustainability while maintaining the depth and character of premium lagers. The SmartBrew technology is set to redefine the future of alcoholic beverages, and it’s not just limited to beer, with applications for wine, cider and other fermented drinks.

Super Natural Lager is also rich in natural ingredients including B3 NIACIN, B5 PANTOTHENIC ACID, B6 PYRIDOXINE and B9 FOLIC ACID which have been scientifically proven to promote healthy liver and brain function. This makes it especially appealing to today’s health-conscious drinkers, who expect more from life without compromising on quality.

Founded by former professional rugby player Stewart Rowley, ROLEY’S is already reshaping expectations of what beer can be, creating a revolutionary new lager that supports active lifestyles and delivers opportunities beyond world-class refreshment. The lager was recently awarded both ‘Best International Lager’ in the UK and ‘Gold’ at the World Beer Awards 2025, affirming its credentials on the global stage.

On the launch, Stewart Rowley, Founder of ROLEY’S, said: “We set out to reinvent what beer could physically be, aiming to turn the worldwide beer and drinks industry on its head, and that is exactly what we’ve done. Super Natural Lager keeps the character, depth and enjoyment of a great pint, but resonates with the lifestyles of drinkers who enjoy health and fitness goals. Our mission is to give people a smarter choice, one that aligns with consumers’ growing demands for more beneficial options in their lives, and this launch marks the beginning of that change within the beer sector.”

ROLEY’S has already caught the attention of sport, fitness and hospitality leaders, with partnerships including HYROX, F45 and Crystal Palace FC, alongside prestigious restaurant listings including the Michelin-starred Whatley Manor. These collaborations highlight both the credibility of the product and its ability to deliver across diverse sectors, from performance-driven communities to premium dining destinations.

Designed with both consumer appeal and on/off-trade visibility in mind, ROLEY’S brings a modern, stylish and simplistic look that stands out on tap, in fridges and on shelves. For operators, it represents a differentiated, premium option that taps into the booming conscious-consumer trend, offering venues a unique talking point and a compelling addition to their portfolio whilst not compromising on taste

ROLEY’S is a tech-forward, environmentally conscious choice within the alcohol market, with its first release, ROLEY’S Super Natural Lager,  available in 330ml cans, 330ml bottles and on draft, giving operators and stockists choice and flexibility to appeal to a wide demographic of consumers..