Joanne
1/7/2025 2:49:58 PM
4 mins read
Premium Alcohol-Free French Wine Brand Expands UK Reach with New Strategic Listing
France’s award-winning alcohol-free wine brand, Moderato is proud to announce its latest milestone, a strategic listing in the UK’s largest wine retailer, Majestic Wine - following the retailer's partnership with no and low alcohol movement, Club Soda. The listing will see Moderato Wines available across Majestic’s 212 strong network of UK based stores and online, ahead of Christmas and in time for Dry January. The listing comes after Majestic introduces nine new products curated by Club Soda, significantly expanding its low and no-alcohol beverage proposition.
Moderato has been created with the expertise of traditional, unparalleled French wine making combined with leading technological advancements in 0.0% ABV wines. Created to be enjoyed with food and as one of Club Soda’s best-selling brands the listing is a resounding endorsement from the most respected voice in the category.
Majestic have reported sales of low and no-alcohol drinks skyrocketing by more than 600% since March 2022. Mintel, the market intelligence agency also predicted earlier this year that the drinks market would be worth £380 million by the end of 2024, doubling in size in the space of five years.
As demand for premium, non-alcoholic wines at dinner and in bars continues to rise, Moderato’s listing at Majestic makes it easier than ever before for restaurants, bars, retailers and the trade to purchase this distinctive wine range for their customers, through Majestic Commercial. For on-trades in particular, Moderato is now available through Majestic Commercial, making it an easy addition to regular wine orders.
Moderato Wines are already a preferred choice at some of the UK’s most renowned restaurants and hotels, such as; The Standard Hotel, The Bloomsbury Hotel, Dalloway Terrace as well as the newly opened high-end Japanese restaurant Dinings SW3 and the latest 5 star opening, Park Hyatt London River Thames.
Majestic, renowned for its expertly curated selection of premium wines, will offer two SKUs from the brand, positioning Moderato as the finest no and low wine available at the retailer and promoting their distinctive French craftsmanship to an even wider UK audience.
Majestic will stock two Moderato SKUs from December:
● Moderato Cuvee Revolutionaire Colombard (<0.5%) – £13.99 Single bottle price / £11.99 Mix Any Six
● Moderato Cuvee Revolutionaire Merlot Tannat (<0.5%) – £13.99 Single bottle price / £11.99 Mix Any Six
“We are thrilled to partner with Majestic Wine, one of the UK’s leading wine retailers,” said Fabien Marchand-Cassagne, Co-Founder & CEO of Moderato Wines. “The listing represents an incredible opportunity for us to introduce some of our portfolio of wines to Majestic’s discerning customers who are seeking quality, character and authenticity in every bottle. We’re excited to bring Moderato’s artisanal approach to wine production to their shelves and look forward to growing our presence in the UK together.”
With backgrounds in distilling and sustainable drinks respectively, founders Sebastien and Fabien joined forces with Oenologist Frédéric Brochet to create a line of 0.0% and <0.5% ABV cuvées dedicated to wine lovers. Carefully de-alcoholised and blended to reach the desired expression for each cuveé, the resulting wines honour the profile of the original grape, while offering consumers a low-sugar, low-calorie option.
Where alcohol-free wine brands are typically made from unfermented grape juice or only partially de-alcoholised wine, Moderato sets themselves apart with a complex process of de-alcoholisation of vinted wine whilst re-introducing either natural wine aromas or the re-introduction of aromas from the original wine only. The process comes following Moderato’s partnership with a major player in bulk wine production, the Gascony-based cooperative Vivadour - together creating le Chai Sobre, the first dedicated dealcoholisation centre in France.
Award-Winning Craftsmanship
Moderato Wines boast a wealth of esteemed awards and accolades. Moderato Cuvee Revolutionaire Colombard with Bronze for the International Wine and Spirit Competition in 2024, Silver in the World Alcohol-Free Awards 2024 and Silver at the Concours International de Lyon. Whilst Moderato Cuvee Revolutionaire Merlot Tannat scored 90 points at the International Wine and Spirit Competition in 2024 and Bronze in the World Alcohol-Free Awards 2024.
Moderato Wines are available from Majestic, Club Soda and Grape Passions.
