Mash Gang launches Glug – A new Alcohol-Free lager for Summer

Consumer demand drives the latest addition to Mash Gang’s core range, as Glug hits UK shelves in time for BBQ season

After making waves already across the pond, Mash Gang is expanding its core alcohol-free portfolio by bringing its much-anticipated ‘Glug’ lager to the UK in early July, just in time for the height of summer.

Glug is a crisp, citrus-tinged alcohol-free lager that delivers classic refreshment and broad appeal in a bold new format. This 0.5% ABV lager is light, bright, and brilliantly drinkable, making it perfect for sunny afternoons at the BBQ, garden hangs, or solo moments in the sun.

The launch is firmly aligned with wider market trends, as lager continues to dominate both the alcoholic and non-alcoholic beer markets, with category data showing it remains the #1 category across the board. Mash Gang is embracing this demand head-on and bringing together both the most-loved style and the fastest-growing sector into one classic, refreshing, fridge-staple drink. A lager where drinkers truly won’t miss the ethanol.

Brewed to strength using lager yeast and intentional fermentation, Glug offers full-bodied character with zesty top notes and a clean finish, aiming to fill a clear gap in the alcohol-free space. And with 100% natural ingredients, zero added sugar and just 35 calories per 330ml can, Glug is designed to meet increasing shopper demand for healthier alternatives without compromising on taste or experience.

Jordan Childs, Head Brewer at Mash Gang, said: “People have been badgering me for a lager for a while now, so it’s finally time to give them what they want. and just in time for summer as well. But we weren’t about to rush it. We’ve taken our time to develop what we believe is the very best alcohol-free lager on the planet. The flavour profile is crisp and refreshing, with notes of masa, candied lime, and a revitalising gooseberry finish.”

The can design doesn’t hold back either, featuring an iconic snake with shimmering scales that wrap seamlessly around the can, It’s a fridge-front and BBQ showstopper.

Available from July 7^th in 330ml single cans and 4x330ml multipacks, Glug joins Chug and Journey Juice as the brand’s core range and can be found in select UK retailers and ordered via Amazon and www.mashgang.com.