As one of the world’s leading endurance and obstacle race brands, Spartan challenges individuals to build physical and mental strength through resilience, grit and determination. Its philosophy of living life “The Hard Way” reflects a mindset built on discipline and pushing beyond limits.
The partnership brought together two brands united by a shared commitment to performance and active lifestyles. Throughout the 2026 season, iPRO provided participants with functional drinks at the finish line following their races.
Participants had access to two iPRO ranges: iPRO Hydrate, an electrolyte drink designed to support hydration, and iPRO Protein Water, containing 20g of collagen protein per bottle.
Available in Berry Mix, Orange & Pineapple and Mango, iPRO Hydrate contains electrolytes to help replenish those lost through sweat during exercise. Naturally sweetened with stevia and low in sugar, it is also enriched with vitamins C, B5, B6, B7 and B12, which contribute to normal energy-yielding metabolism and normal immune function.
iPRO Protein Water offered a protein-focused alternative in Peach & Ginger and Summer Fruits. Each 500ml bottle contains 20g of collagen protein, 95 calories and zero sugar. Naturally sweetened with stevia and enriched with B vitamins, it provides a convenient way to add protein to an everyday routine without a traditional protein shake.
Paige Tye, Head of Marketing and Partnerships at iPRO, commented: “It’s been brilliant to be part of the Spartan events this year. The community really aligns with what iPRO is all about, and it’s been great to get our drinks into the hands of so many participants. We’re really proud of the partnership and look forward to building on it.”
Donald Young, Head of Partnerships at Spartan, added: “It’s been great working with iPRO throughout the 2026 season. Keeping participants hydrated is really important, so having iPRO on board as our finisher drink partner was a great fit for the Spartan community.”
The partnership reinforces iPRO’s ongoing commitment to supporting sport, fitness and wellbeing through innovative functional drinks. By connecting with 25,000 Spartan participants throughout the 2026 season, iPRO continues to build its presence across mass participation events and active communities, bringing its electrolyte hydration and protein innovations to people who prioritise movement, performance and feeling their best.
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