Premium Swiss Alcohol-Free Aperitifs for a New Era of Conscious Drinking
Bel Nada is a Swiss-born premium alcohol-free aperitif brand redefining mindful drinking, launching with their collection of botanical alcohol-free spirits designed for modern consumers who want flavour, ritual, and sophistication but without compromise. Following a successful launch in Switzerland, the brand arrives in the UK.
Created by Rebecca Coombe, the brand was launched following her journey of becoming sober curious and redeveloping her relationship with alcohol. Bel Nada was born from a frustration with the lack of elevated alcohol-free options available in Switzerland. Inspired by the landscapes of the Swiss Alps and the timeless ritual of European apéro culture, the brand spent more than 18 months collaborating with award-winning Swiss drinks developers to create a collection that delivers complexity, craftsmanship, and celebration in every glass.
The launch collection includes three signature aperitifs:
L’Aperitive - an aromatic and floral spritz alternative with notes of grapefruit, rose, lavender, and rosemary
Le Botanique - a crisp alpine-inspired gin alternative featuring juniper, Swiss pine, and herbal botanicals
L’Épicé - a tropical and spice-led 0% rum alternative crafted for richer, warming serves
Each expression is designed to elevate social rituals while supporting a growing global movement toward conscious consumption, wellness, and mindful drinking.
“We wanted to create drinks that looked beautiful, tasted exceptional, and left as little trace as possible on our bodies and the environment,” said Coombe, founder of Bel Nada. “Bel Nada is for people who still want the ceremony, sophistication, and joy of apéro culture, just without the alcohol.”
Bel Nada’s products are entirely designed and bottled in Switzerland using carefully selected botanicals and low-impact production methods. The brand combines premium flavour development with an environmentally conscious approach, including recyclable packaging and mindful sourcing practices.
Already gaining recognition for its vibrant branding, sophisticated flavour profiles, and modern interpretation of Swiss aperitif culture, Bel Nada aims to become one of Europe’s leading names in the NoLo (no- and low-alcohol) category, with its focus on growth within the on-trade and retail market in the UK.
Available online via belnada.co.uk at £29.00 per bottle.
