Indie British Brand, The Drinks Bureau, wins Top “Taste Master” Award at Global Pre-Mix & RTD Masters

The Drinks Bureau's Spicy Margarita has been crowned the tastiest RTD at The Global Pre-Mixed & RTD Masters competition, outperforming entries from major global drinks brands in blind tastings by independent industry judges. This new brand, only one-year old, has pulled off an impressive feat in the rapidly evolving and fiercely competitive ready-to-drink category.

Crafted with care in Kent and combining premium ingredients including tequila, agave syrup, lime, two types of chilli and coriander, this zingy cocktail was a favourite for the judges.  It’s also punchy and easily quaffable at 10% vol, which is The Drinks Bureau’s “sweet spot of ABVs”.

The award-winning spicy margarita comes in two formats – a 1.5L “on tap” bag-in-box, which has 10-servings inside and once opened lasts 4-weeks with no need to refrigerate – and in 150ml vibrant eye-catching cans.

Founder and mixologist Frankie Snobel, who is a seasoned expert in developing RTD cocktails, said: “We’ve always said our cocktails are seriously tasty and now our Spicy Marg has been officially awarded the TASTIEST.  We wanted to prove that bar quality and award-winning cocktails don’t have to be boring – they can come in fun formats and have playful packaging.  The cocktail occasion is a happy one, so we want to ensure our range celebrates this!”

This win signals a shift in the premium RTD landscape, where craft and innovation are increasingly challenging traditional market leaders.

The Drinks Bureau also bagged awards at the Global Pre-Mix and RTD Masters across the rest of their range - including a Gold medal for their Passionfruit Martini and Silver medals for their Espresso Martini, Lychee Martini, and Strawberry Daiquiri - demonstrating the brand's consistent ability to deliver bar-quality and delicious cocktails in convenient and stylish packs.

The Drink Bureau’s 1.5L On Tap Party Box cocktails retail at £28.99 and are available on Amazon and from www.thedrinksbureau.com.  They are also available for the on-trade through Greene King’s Value for Venues and Hills Prospect. The Drink Bureau’s canned cocktail range retail at £15 for a 4-pack and are available on Amazon and from www.thedrinksbureau.com.  They are also available in WHSmith at train stations and airports nationwide and on Uber Boats Thames Clippers.