GREY GOOSE vodka, the world’s number one selling Super Premium Vodka* is bringing GREY GOOSE Berry Rouge to the UK in its biggest flavour launch in over a decade.
Available from 5th October, Berry Rouge will launch in Tesco as its exclusive UK grocery retail partner, alongside listings on Amazon and at Selfridges, as well as availability across selected premium on-trade venues.
The UK rollout follows strong early performance in the US, France and Global Travel Retail, where Berry Rouge has become the number one GREY GOOSE flavour. In France, it also became the country’s number two super premium flavoured vodka by value across the on and off-trade within four months of launch.
Berry Rouge enters the UK as consumers increasingly seek premium spirits made with high-quality ingredients and more sophisticated flavour profiles. Flavoured vodka is currently the fastest growing super premium spirits segment in the UK on-trade, with its share of total spirits increasing by 1.5 percentage points over the past 12 weeks. As the world’s number-one-selling super-premium vodka, GREY GOOSE is well positioned to build on this momentum with an expression offering vibrant flavour and versatility across a range of serves.
Made with no added sugar, preservatives or colouring, Berry Rouge brings together the natural essences of strawberries, raspberries, blackberries and blueberries from the Mediterranean with the brand’s signature soft winter wheat from Picardy and pure spring water from Gensac-la-Pallue. The result is a vivid, fruit-forward vodka with tangy berry notes, balanced sweetness and the smooth texture and long, clean finish synonymous with GREY GOOSE.
“UK consumers are showing a growing appetite for premium, flavourful spirits that bring something new to cocktails, making this the right time to launch GREY GOOSE Berry Rouge,” said GREY GOOSE Regional Brand Director, Marine Rozenfeld.
“Its performance across the USA, France and Global Travel Retail demonstrates the demand for a more sophisticated take on flavoured vodkas. By combining four complementary berries with the quality and smoothness of GREY GOOSE, Berry Rouge offers a multidimensional
flavour profile and versatility across a range of serves."
Suitable for year-round occasions, Berry Rouge offers effortless versatility, from spritzes and martini cocktails to a simple serve over ice. Its signature serve, the GREY GOOSE Berry Blossom, combines Berry Rouge with pink lemonade and soda water, finished with fresh raspberries and lots of ice. Simple enough to make at home, it offers an effortless way to elevate an afternoon moment with friends or hosting with family.
