Made with Sicilian blood oranges and Prosecco from the Della Vite winery, the new Mimosa Spritz brings an Italian twist to the traditional French cocktail in a convenient canned format. Available through dellavite.com and Amazon, it joins Della Vite’s existing five-strong portfolio of Italian-inspired RTD Spritz cocktails. In line with the wider Spritz range, the Mimosa shares Della Vite’s commitment to sourcing high-quality ingredients to recreate the flavour and character of authentic Italian cocktails.
The launch coincides with wider retail listings for the Hugo, Bellini and Sicilian Lemon Spritzes across Morrisons and WH Smith stores nationwide.
The expansion comes as RTDs continue to outperform the wider drinks market. The WSTA Sip 2 Report highlights a 17% value increase in RTD sales based on the previous year, generating £704 million in sales. Convenience and affordability were cited as the key growth drivers, demonstrating the opportunity for brands combining quality ingredients with the convenience and accessibility of an RTD serve. Against this backdrop, the opportunity for Della Vite is to provide shoppers the convenience of a canned Spritz with the quality of ingredients and provenance they would expect from a bar-made cocktail.
Launching ahead of the festive season, the Della Vite Mimosa Spritz offers a seasonal addition to the range, capitalising on the traditional Christmas morning Mimosa occasion, as well as brunches more generally. The RTD format makes it easy to enjoy the classic cocktail at home without opening a full bottle or mixing individual drinks.
Numa Heathcote, co-founder and CEO of Della Vite, said: “The response to our Spritz range has reinforced the appetite for quality, Italian-inspired cocktails in a convenient format. The new Mimosa Spritz builds on that momentum, alongside expanded listings with Morrisons and WHSmith. Together, the launch and wider distribution is an exciting new chapter for the range, providing us with a strong platform to introduce new people to the range, and a new reason to make Della Vite part of your Christmas.”
Della Vite Mimosa Spritz (10% ABV) will be available from early December at dellavite.com and Amazon, priced at £32 for a pack of 8.
