Della Vite is expanding its portfolio with the launch of DV by Della Vite DOC Prosecco - a new £15 SKU, targeting the gap in the market for quality brand-led Prosecco that offers an upgrade from entry-level options. Rolling out across 416 Sainsbury's stores nationwide from 1st November, the certified vegan, 11% ABV Brut Prosecco offers the signature quality of the Della Vite portfolio, designed for everyday drinking occasions.
The launch comes as Prosecco DOC continues to grow, with reports from the Prosecco DOC Consortium showing that bottlings reached 667 million in 2025. Against this backdrop, Della Vite has identified an opportunity to build value in the category through a distinctive, quality-led DOC proposition.
The new SKU, which has been developed in partnership with Master of Wine Sarah Abbott, offers a fresh, light and easy-drinking style with aromas of red apple, white pear and delicate floral notes. The palate is soft and balanced with fine bubbles, making it perfectly suited to serving as an aperitif, alongside antipasti, or in cocktails.
Numa Heathcote, co-founder and CEO of Della Vite, said: “Prosecco is often bought by category rather than by brand. We see a real opportunity to change that by giving people a
bottle they actively seek out, at a price that works for everyday occasions. DV by Della Vite brings our commitment to quality to consumers looking for an affordable upgrade to their everyday Prosecco. For retailers, it offers a clear reason to trade up, and for operators, our ambition is to set a new benchmark for the UK’s best house pour”
Sarah Abbott MW said: "This is a very well-made Prosecco DOC with good inherent fruit quality and a clear stylistic link to the DOCG wines. It is an effective opening tier wine within the Della Vite range."
The new addition to the Della Vite portfolio creates clear differentiation between the different SKUs: while DV by Della Vite is tailored towards everyday drinking, Della Vite DOCG Superiore offers a trade up opportunity for special occasions and gifting. Meanwhile, the canned spritz range provides on-the-go refreshment for park picnics, house parties and more.
DV by Della Vite DOC Prosecco launches on 1st November in Sainsbury's. Listings also across Amazon and Ocado, RR £15.
