CELSIUS has continued to build momentum across the UK and Ireland in 2026, supported by new flavour launches, live events and a high-profile team of sporting and lifestyle ambassadors.
Since the beginning of the year, the brand has introduced four new fruit-forward flavours: Strawberry Watermelon, Kiwi Guava, Mango Lemonade and Raspberry Peach. The additions expand the CELSIUS range and offer consumers more choice as the brand grows its presence within the UK functional energy drink market.
The new products were showcased at a launch event in King’s Cross, giving guests the opportunity to discover the latest flavours and experience the energy behind the CELSIUS brand.
CELSIUS has also strengthened its connection with active consumers through its involvement in fitness events, including Battle Cancer in Dublin. The event brought together athletes and fitness enthusiasts for a series of demanding team challenges, aligning closely with the brand’s focus on movement, performance and active lifestyles.
Supporting this activity is Team CELSIUS, led by Arsenal and England footballer Declan Rice, England Lioness Georgia Stanway, Irish sprinter Rhasidat Adeleke and lifestyle influencer Saffron Barker.
Each ambassador reflects the brand’s “Live. Fit. Go.” ethos while connecting CELSIUS with audiences across professional sport, fitness and everyday wellbeing.
With four new flavours now strengthening its portfolio and further visibility across sport and lifestyle, CELSIUS is continuing to establish itself as a prominent name within the UK and Irish functional energy category.
