Abdu Rozik Joins iPRO as Official Brand Ambassador for the Middle East

iPRO, a leading hydration brand renowned for its innovative and health-conscious beverages, is thrilled to announce that global social media sensation Abdu Rozik has officially joined the iPRO family as its newest ambassador.

Abdu Rozik, known worldwide for his charismatic personality and extraordinary journey, is a singer and internet star with a massive social media following. Boasting over 8 million followers on Instagram, over 996k on TikTok, and a loyal fan base on platforms like YouTube, Abdu has become an inspirational figure for millions. 

His unique story of overcoming challenges and his vibrant content resonate deeply with audiences across the globe, particularly in the Middle East, where he has cultivated a strong and devoted fan base.

iPRO is a global leader in trusted, healthy hydration. With a growing presence in the Middle East, including the UAE and Saudi Arabia, iPRO has cemented itself as the go-to brand for consumers seeking effective and natural hydration options. 

The brand is recognised for its dedication to healthy, active lifestyles, aligning with the evolving needs of health-conscious consumers worldwide.

iPRO Product Ranges in the UAE

iPRO Hydrate: A scientifically formulated hydration drink with electrolytes to hydrate faster than water. Packed with 100% daily vitamin C and added B vitamins, iPRO Hydrate is naturally sweetened with stevia and contains no caffeine, artificial flavours, or colours.

iPRO Juice Drinks: Made with 100% natural ingredients, including real fruit juice and with no added sugar, this range offers a delicious and wholesome beverage choice for those who value natural ingredients.

Both product ranges are environmentally conscious, with packaging that is fully recyclable. Additionally, the iPRO Hydrate 500ml range incorporates 30% recycled plastic as part of the brand’s commitment to sustainability.

Lucy Darrall, Country Director - United Arab Emirates at iPRO, expressed her excitement about the partnership commenting: “We are absolutely delighted to welcome Abdu Rozik to the iPRO family. Abdu embodies positivity, resilience, and a strong connection with his audience, which aligns perfectly with iPRO’s values. We look forward to creating fun and engaging content together, bringing our hydration to life for the Middle East audience and beyond.”

The collaboration aims to create impactful and relatable campaigns that will highlight iPRO’s innovative products while celebrating Abdu Rozik’s authenticity and magnetic appeal.

Driving Brand Growth

The partnership with Abdu Rozik is a strategic step in iPRO’s mission to expand its global reach while strengthening its foothold in the Middle East and India. As iPRO continues to grow globally, this collaboration underscores the brand’s dedication to connecting with diverse audiences and promoting a healthy, hydrated lifestyle.

Brand Leader in Global Health and Wellbeing 

iPRO Hydrate is honored to serve as the Global Hydration Partner of ‘parkrun’, aligning its dedication to healthy hydration with ‘parkrun's mission of promoting inclusivity and active living. With a global network of over 8 million participants across 2,200 locations, ‘parkrun’ creates a welcoming space for runners, walkers, and volunteers alike. Together, iPRO Hydrate and parkrun empower individuals to embrace healthier lifestyles, fostering physical and mental wellbeing in a supportive, non-competitive setting.

“Made for those who care”