It's going to be heroic on the drinks shelf: Capri-Sun is kicking off the summer with a special Superpower limited edition, giving its popular pouches a new mission and bringing plenty of fantasy into play. Ten hero designs on the 200ml pouches and a superhero mask to cut out encourage children to discover their imagination. To fuel even more creativity, families have the chance to win one of 5,000 giant craft kits from The Works.
Flying, reading minds, becoming invisible – who hasn’t dreamed of having superpowers? With the new Superpower edition, Capri-Sun transforms these very fantasies into a refreshing moment full of courage and imagination. This limited edition, featuring ten unique superhero characters on the pouches, is not only a playful treat but also a heartfelt homage to the small and mighty superpowers that live within each of us. In a world full of everyday heroes – from parents juggling work, school and family life, to children who face new challenges every day through play, learning and social interaction – it’s imaginative impulses like these that can inspire courage.
After all, immersing ourselves in imaginary worlds not only supports children's development, but also helps adults discover creative solutions and adopt fresh perspectives. Each hero design featured on the pouches of this limited edition therefore represents a special ability: From speed and invisibility to transformation, they inspire us to grow beyond ourselves. And for those eager to step straight into a heroic role, every 8-pack includes a cut-out superhero mask to spark the adventure.
Insights reveal that imagination and play are highly valued by parents and children alike, yet many parents find it challenging to entertain their children during the summer months. With the campaign theme ‘Superpower your imagination’, Capri-Sun offers the chance to win one of 5,000 giant craft bags from The Works, providing creative tools to help superpower creativity throughout the season.
‘Imagination is more than just a creative pastime’, explains Rebecca Wilmott, Brand Activation Manager at Capri-Sun UK. ‘It’s a tool for personal development. With the Superpower edition and the draw for 5,000 giant craft kits, we want to encourage families to get creative, challenge their imagination and enjoy carefree moments together.’
The Superpower edition stands out at the point of sale thanks to bold, eye-catching POS materials that bring its concept to life and create strong in-store impact. This is complemented by targeted placements out-of-home and across social media, ensuring consistent presence beyond the store.
Ideal for birthday parties, bike rides, picnics or simply as a refreshing treat in between, the Superpower edition is now available at all major retailers in 4-packs (Orange and Zero Orange) at £2 RSP as well as 8-packs (Tropical, Orange, Zero Orange and Zero Apple & Blackcurrant) at £3 RSP.
